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Stories / Metaphors 2017-09-12T13:02:21+00:00

Metaphors can be described as meaning endowing devices helping us to provide meaning to our world. Metaphors are important tools for the understanding of the tacit sides of emotions and have an impact on our rationality. They are used to illustrate the message one wants to convey, furnishing emotion or the big picture in a way aimed to be understood on a conscious and subconscious level. Furthermore, Metaphors are used to elegantly reframe flaws to strengths or a situation that is not appealing to a challenge that can become a victorious accomplishment.

The cognitive role of metaphors is to offer a richer notion of rationality with emotional and narrative qualities, appealing to both a conscious and subconscious level of understanding. Metaphor in life can help one overcome everyday obstacles and in business can be a great team or individual motivator to strive for achievement.

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